First of all, let’s put it the “cover letter” question to bed. Yes, you need one. No, not everyone reads them. Yes, they are important.
There are so many reasons why you should have a cover letter – and surprisingly, so many different types of cover letters! There’s the traditional cover letter, targeting one particular job and customized to align with specific requirements. Then there’s a prospecting letter, used for a job search where you may or may not have connections. And then there’s the online cover letter – you know that blank space you always wonder if you have to fill when you apply. You should 🙂
Custom cover letters should be exactly that – don’t use a form/standard/generic one here. Read the position requirements carefully, research the company, and use that language! If they use certain words over and over again, make sure that word is prominent. If its a skill requirement – 10 years of general ledger accounting experience, make that one of the key points in your resume.
Prospecting letters on the other hand should be short and sweet. This is where you dial in to your key achievements and need to know your value proposition. Make the case for why you need to be on that team. Give them quantified reasons why you would make an impact in their company. Try a catchy opening line like this:
“Whether your company needs help optimizing market segmentation to maximize ROI across all digital channels, curating your brand voice to create authentic connections, and delivering the right messaging to the right people at the right time, I am confident I can be an asset.”
Commonly called Value Proposition Letters, these targeted, concise intro letters do just that – demonstrate your value proposition to make a compelling case for your candidacy. These letters also have some nuances, as you would target slightly differently to potential hiring managers than you would to a recruiter.
Your “general” cover letter should still be impactful. Generic doesn’t work! Avoid cliche catch phrases and focus on the value that you add, vs the fact that you want a job. That is a need that you are looking to fulfill. It is valid and important, but you are selling yourself. Any sales person will tell you that products sell when they buyer realizes they need said product. That’s what you are doing here – creating a need.
Need more help? Reach out via 973.270.1777 (text or call). I look forward to hearing from you!