Personal Branding

by Rebecca Henninger Rebecca Henninger No Comments

5 Things to Stop Doing in Your Job Search if You Want to Find a Job

Job Search TipsMost of my advice is around “how to’s”. How to write a resume. How to optimize LinkedIn. How to demonstrate your value to an employer. While all of this is very important, like anything else, the “how not to’s” can be equally as critical.

  1. Don’t copy and paste your resume into your LinkedIn. Are they very similar? Absolutely! Are they exactly the same. Not really. LinkedIn is not as formal, hard hitting, or as private as your resume. By doing a blanket copy-paste you are exposing yourself to various issues. Your resume, by design, should be quantified like crazy – numbers used as much as possible to demonstrate your effectiveness. LinkedIn is not the place for these kinds of numbers. It feels different – show-ier and boastful – and can offend a current or potential employer who feels you are not discrete with proprietary data.
  2. Don’t just rely on job boards. Sure, there is a place for job boards. Fill out a profile and post your resume to LinkedIn and Indeed. Career Builder if you must, and niche job boards if you are in an industry that warrants it. But please, if you are going to invest time and/or money in your resume, don’t just send it out using job boards. It’s a waste of time. You absolutely need to be networking, using LinkedIn, thinking and acting outside of the job board box if you want to stand out.
  3. Don’t send standard form letters as thank yous. While you absolutely need to send a thank you letter. I don’t even offer thank you letters as a service to my clients! I feel so strongly that they should be written after the job interview and targeted around the actual content of my interview that I will not craft them before my clients as part of the resume writing process.
  4. Don’t rely on the opinion of one person when writing your resume. Whether that person is a professional resume expert like myself or an HR director like your favorite aunt, it’s one person’s opinion. The effectiveness of the resume in many ways parallels the housing market. If your house is priced effectively and the market is efficient, the house will move. Our job market is currently relatively efficient. There are great opportunities out there and companies are hiring. If you are realistic in your expectations and have a resume that effectively showcases your value, anchored by quantifiable or demonstrable achievements, and you are working your network, it is very likely that doors will open.
  5. Don’t forget to do your homework. If you have made it to the interview stage, it is up to you to close the deal. At the very least, Google the company, find the company page on LinkedIn, locate the person who is interviewing you on LinkedIn, read the website, and come up with a few conversation starter questions. Who are their competitors? What are the primary challenges faced by the person in this role? Is this a new position? You get the idea.

 

Wondering what I can do for your resume and your job search? I help my clients refine, quantify, and clearly communicate their value to potential employers. The modern resume needs to be eye-catching, concise, and powerful. There is no risk to reaching out and if you’re reading this post, you are probably struggling with an aspect of your search. Mention code 5DONTS to receive a free cover letter with your resume project. Let’s get started today!

by Rebecca Henninger Rebecca Henninger No Comments

6 Principles for Writing Branded Executive Resumes

At the executive level, your resume challenges begin to change. You now have an impressive body of work to share, but are tasked to distill all of that data and achievements into 2 to 3 pages. The process can be daunting. A professional resume writer can be a great asset in this endeavor – here are a few of my favorite tips for working with Executive Director, VP, and C-level resumes.  Read more

by Rebecca Henninger Rebecca Henninger No Comments

5 LinkedIn Strategies To Utilize Today

LinkedIn is the most powerful networking tool available to jobseekers in today’s market. It is not a Facebook for professional people. It is an incredibly deep networking tool that you can use to connect with potential referral sources, inside contacts, and hiring managers.

Your LinkedIn profile is an extension of your personal brand and just like your resume, should be written in a polished and professional tone. While a LinkedIn profile does offer a little more opportunity to let your personality shine through, it’s not the place to be posting anything too personal or divisive. Be mindful of the power of perception and make sure that you are creating an image for yourself that is impactful, engages readers, and gives you a competitive edge.  Read more

by Rebecca Henninger Rebecca Henninger No Comments

What is the Best Format for My Resume?

Often clients come to me with an idea of exactly how they want their resume to look. Understandably, they request samples of previous resumes that I have written in helping to select my services over the competition.

The reality is that a great resume writer knows the content is the most important part of your resume, and format is really used as a tool to showcase your career in the best light possible. Strategically placed elements are the tricks of the trade, used to help the reader interpret and instantly download your unique value.  Read more

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