LinkedIn is the most powerful networking tool available to jobseekers in today’s market. It is not a Facebook for professional people. It is an incredibly deep networking tool that you can use to connect with potential referral sources, inside contacts, and hiring managers.
Your LinkedIn profile is an extension of your personal brand and just like your resume, should be written in a polished and professional tone. While a LinkedIn profile does offer a little more opportunity to let your personality shine through, it’s not the place to be posting anything too personal or divisive. Be mindful of the power of perception and make sure that you are creating an image for yourself that is impactful, engages readers, and gives you a competitive edge.
Here are some great tips to get started:
- Mobile, mobile, mobile. The first 170 characters are what a recruiter or hiring manager will see when they view your profile in search results. Make it count! Create a branded statement that showcases the value you offer and gets the recruiter clicking on your page.
- Focus on Keywords. Just like a resume, your LinkedIn profile needs to be found in search. Creating keyword rich copy by researching positions you are interested in and candidates you will be competing with will enable you to ensure that you’re including the right words in your profile.
- Be a Company Guy/Gal. In the market but don’t want to send the wrong message to your current employer? Use your LinkedIn profile to sell yourself and the company you work for. This is especially effective for sales and HR professionals who are always looking to grow an external network.
- Say it AND Show it. Don’t just include a random skill in your skills list. Similar to a resume, you need to back up your claims. Be strategic and consistent in the skills, accomplishments, and keywords you use to present yourself.
- Make it Easy! Don’t bury your contact information. List your email in your summary and in the Contact section. Why make a recruiter hunt work hard to get in touch?
Working with a trained and experienced LinkedIn profile writer can help you ensure consistent demonstration of your skills and experience across your entire job search portfolio. Reach out today to find out how RH Resumes can help you take your search to the next level.